Job Summary

Lead Graphic Designer, Digital Marketing

WebstaurantStore
Lititz, PA Remote
Full-Time
Legal residents of one of the following states:
AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY
W-2 candidates only, H-1B sponsorship not available
Responsibilities

Brand Campaign & Art Direction 

  • Concept and develop big-idea brand campaigns three times throughout the year 
  • Lead the team through the execution of each campaign idea across all channels 
  • Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback 
  • Apply and uphold brand guidelines across all digital touchpoints 
  • Ensure visual consistency across campaigns, channels, and asset types 
  • Contribute to the evolution of digital design standards and templates 

Cross-Functional Collaboration 

  • Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline 
  • Collaborate with copywriters to ensure cohesive visual and messaging alignment 
  • Translate campaign briefs and marketing objectives into clear art direction for the design team 
  • Present concepts and gather feedback from stakeholders efficiently 
  • Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines 

Digital Asset Production 

  • Design and produce high-volume digital assets including brand campaigns, email campaigns, web banner ads, homepage banners, landing pages, and video graphics 
  • Build and maintain scalable email templates that perform across devices and email clients 
  • Create static and animated web banner ads sized for various placements and platforms 
  • Design homepage and promotional banners that balance brand aesthetics with conversion goals 
  • Produce landing page layouts optimized for user experience and campaign performance 
  • Develop motion graphics and video graphic assets for digital advertising and social channels 

Informal Mentorship & Peer Development 

  • Act as the go-to resource for designers on digital best practices, platform specs, and art direction questions 
  • Share knowledge proactively through desk reviews, design critiques, and documentation of digital standards 
  • Help peer designers strengthen their craft in areas specific to digital marketing — motion graphics, responsive design, and conversion-focused layout 
  • Model a high standard of digital design quality and channel expertise for the broader team 

Process & File Management 

  • Manage organized, production-ready files and asset libraries  
  • Follow and enforce naming conventions, versioning, and handoff processes across the team 
  • Identify opportunities to templatize recurring asset types to improve team efficiency 
  • Keep the team current on evolving platform requirements, digital design trends, and emerging tools 
Join the Team
WebstaurantStore
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Lead Graphic Designer, Digital Marketing

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Are you a current or former employee of a Clark Associates Affiliated Company?Required
Are you legally authorized to work in the United States?Required
Will you now or will you in the future require employment visa sponsorship? (e.g., H1-B, O-1)Required