Job Summary

Director of Paid Search

WebstaurantStore
Lititz, PA Remote
Senior Level
Full-Time
Legal residents of one of the following states:
AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY
W-2 candidates only, H-1B sponsorship not available
Responsibilities
  • Own and drive the paid search strategy across all channels, aligning with company goals and marketing objectives 
  • Lead and mentor a team comprised of a PPC Manager who is supported by Sr., Mid, and Jr. Paid Search Specialists
  • Oversee campaign architecture and strategy for Search, Shopping, PMax, and AI Max campaigns
  • Lead a culture of experimentation by designing and overseeing paid search tests—including ad copy, bidding strategies, audience segmentation, landing pages and more
  • Oversee budget allocation and monthly spend pacing across platforms 
  • Collaborate with cross-functional teams including SEO, CRO, Analytics, Merchandising, and Data Science 
  • Champion innovation by identifying new opportunities, testing emerging formats, and evolving account structures 
  • Ensure reporting accuracy and actionable insights through partnership with the Marketing Data team 
  • Present performance updates, strategic plans, and growth opportunities to senior leadership 
  • Support recruitment, onboarding, and professional development within the Paid Search team 


You’ll manage a team that includes: 

  • A Paid Search Manager for PPC platforms and a Paid Media Manager for social, video, and direct mail 
  • Sr. Paid Search Specialists who act as mentors and strategic contributors 
  • Mid-level and Junior Specialists focused on execution, optimization, and reporting 
  • Interns and new hires who require onboarding and training in ad platforms and campaign strategy 
Join the Team
WebstaurantStore
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Director of Paid Search

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Are you a current or former employee of a Clark Associates Affiliated Company?Required
Are you legally authorized to work in the United States?Required
Will you now or will you in the future require employment visa sponsorship? (e.g., H1-B, O-1)Required